cut.le.crap. was created with a focus to deliver exceptional beauty products that are natural, ethical and sustainable.
To this point, we often use the phrase:
“good for You, good for the Environment”
We refer back to this statement with every business decision that we make. This ethos existed from the beginning and below is an outline of our approach to date.
The very nature of our products also adheres to this mindset. We have a policy of using natural ingredients that are:
Our policy on animal testing ensures that:
Our palm oil policy is focussed on more sustainable use of this product. It is:
Workers rights are important to us. We decided against launching and scaling our business through Amazon, even though as a new business it would be more cost efficient to do so. This is because of Amazon’s well-reported abuse of employees and approach to commerce.
We chose our partners who employ Good Manufacturing Practices Guidelines and subscribe to the Living Wage Foundation.
As a company founded by a woman, we will also ensure equal opportunities and pay for women. In line with this, as our company grows and more people join us, we will ensure that equal pay and opportunities are available to everyone.
Our policy on the packaging is about reducing reliance on plastic and waste. We ensure packaging is:
We think that this has given us a great launchpad. But we know there is much space to travel. That’s why we’re publicising this Sustainability Statement.
To outline how we will invest our time, effort and capital to achieve better ethical and sustainable standards in the following areas:
In each of these areas, we will outline what we’re currently doing. This sets our baseline.
Then, we will explain our goals in each area. It’s important that we set attainable goals.
Finally, we will support this with our plan of action: how we are going to achieve it.
The main objective?
By December 2020, cut.le.crap. will source, develop and manufacture products that are sourced from farmers who receive their fair share and packed with zero plastic.
Is this achievable?
Well, in November 2017 cut.le.crap. was just an idea. Our achievements to date give us the belief that anything is possible.
Our containers are all recyclable and we are avoiding plastic as much as we can. Only our lids/caps or pumps are made out of plastic, the rest are glass, aluminium or plant-based plastic. We don’t provide unnecessary packaging (outer boxes for creams for instance). We do offer customers the option of aluminium lids.
The parcels/letters are from recycled material and recyclable, the labels are biodegradable, the flyers are recycled, recyclable and using vegetable-based inks, our stickers are recycled and biodegradable and so are the foam fillers for the parcels.
We would like to be using no plastic at all.
Reducing reliance on plastic requires a shift in the makeup of our products. Therefore, we are creating and developing a solid range (soap, shampoo, conditioner, moisturiser, all in bars!). By doing so, we will cut down on our packaging by using cardboard boxes and paper wrapping only.
Our face oils and creams require the use of a pipette and plastic lid. We are currently investigating the viability of these lids being made from plant-based plastic or adapting the bottle so these devices are not required.
November 2019: Design and produce caps, lids, and pumps that remove the need for plastic.
March 2020: Launch our solid range so shower based products do not need to be contained in plastic for safety reasons.
We make everything by hand rather than using machines (machines are only used for bottling and labelling). That way, the whole process can be monitored and controlled.
The provenance of the ingredients is from 100% natural sources and some are also organic. Sourcing premium quality ingredients ensure that the skincare products made are of the finest quality and will benefit both the customer’s skin as well as the environment.
Sourcing ingredients directly from farmers and co-operatives that are also Fairtrade, Organic and Rainforest Alliance certified. Most importantly, this will ensure that when we buy ingredients, farmers receive a fair share of the revenue.
As part of this process, we will select who we work with very carefully. We will meet with suppliers or work with agencies to assess the sourcing of raw material as well as the working conditions.
Putting in place a questionnaire that we can use before selecting suppliers to quickly assess their ethos.
July 2019: A business plan focussed on sourcing our ingredients directly from farmers.
January 2021: All ingredients are Sourced directly by cut.le.crap.